Introduction
Customer Satisfaction has been recognized as one of the most important factors of success. Satisfied customers are more loyal and stay longer with the same supplier.
The purpose of the Ericsson Customer Satisfaction Program is to collect feedback from customers about Ericsson’s performance as a supplier. The feedback will be collected and managed in a uniform way.
Customer Satisfaction Process
The Customer Satisfaction Process is part of the Sales & Marketing Process. The process is divided into five main areas: analysis, prioritization, improvement planning, internal and external Commitment and execution.
These steps are mandatory when working with the survey results, improvement programs and improvement activities.
