The conference Corporate Reputation held on December 7, 2005. in the Hotel Westin in Zagreb, the first gathering of experts and stakeholders in the sphere of business reputation, featured the Award "Business Reputation 2005", handed out to most prominent Croatian companies in eight categories. Ericsson Nikola Tesla won first positions in two categories and in three of them the company ranked second.

The conference was organized by Infoarena, business education and information agency. Several home and foreign communication experts and prominent managers that delivered presentations during the conference agreed that business reputation is "an invisible tool to reach visible results and benefits". In the contemporary business world business reputation is gaining importance.

Infoarena therefore not only organized a conference on this topics, but also launched the Award "Business Reputation", together with its partners, a Croatian business magazine Lider and Stratego Group. A jury comprised of 200 reputable Croatian managers, journalists economists and other communication experts nominated home companies in eight categories. Ericsson Nikola Tesla won first places in two categories (Innovativeness and Efficient Management), and in three categories (Defined Vision of Development, Quality of Employees and Long-term Investment Value) the company ranked second.
This confirms our company's high reputation in the Croatian business environment.

Other winners were Agrokor, Pliva, Podravka and Vindija.

Communication Ericsson Nikola Tesla