The leading Croatian ICT supplier and exporter, Ericsson Nikola Tesla announces a four day event to take place in Dubrovnik between April 14 and 17 that will offer a combination of sailing and multimedia experience, until now unseen in Croatia. Over a hundred CEOs and other high officials representing the most prominent Central European operators have already confirmed their attendance at this event entitled Ericsson Sailing Tour 2008 - A Multimedia Experience. This implies that the strongest regional ICT players have recognized the business potential opened by multimedia solutions and services.

Set against the rich Dubrovnik history the event will offer both the taste of tradition and the cutting edge Ericsson's technology. Standing as a symbol of freedom in Croatian history Dubrovnik is an ideal place to demonstrate the freedom of communications brought today by multimedia and based on Ericsson's idea that communications are for everyone. Presentations of Ericsson's vision of business opportunities created by multimedia will also put into focus the fact that today's technologies enable communication at any place and at any time.

The Dubrovnik event will also offer a unique opportunity to join the Ericsson crew members on board the racing boat that participated in the Volvo Ocean Race 2005-06 which is the world's most demanding international sailing event. Ericsson Sailing Tour 2008 - A Multimedia Experience will be set within the framework of the Volvo Ocean Race 2008-09. It starts in Alicante, Spain in October 2008. Ericsson's boat that will participate in the Volvo Ocean Race 2008-2009 was named Ericsson 3 during the Mobile World Congress held in Barcelona earlier this year by Gordana Kovačević, president of Ericsson Nikola Tesla.

"We are very happy that during the event Ericsson Sailing Tour 2008 - A Multimedia Experience we will be able to share with our customers our excitement about business opportunities offered by multimedia today to those involved in ICT industry. Ericsson has recognized the potential of growth within this area and an insatiable demand of the market for multimedia services. We wish to communicate this to our partners and discuss with them the role they wish to have in this new business segment, making it very clear to them that Ericsson has both the competence and the strategy to make it happen", comments Gordana Kovačević.

Ericsson is ready to address and develop the potentially huge market for access and distribution of content, advertising and multimedia communications via broadband IP-based networks. Over past year Ericsson managed to increase its sales within multimedia by 14 %. Ericsson Nikola Tesla feels it is time to let its partners know that they also can achieve business growth by providing their users with modern multimedia services. Ericsson Sailing Tour 2008 - A Multimedia Experience is organized with that purpose.

Company Communication of Ericsson Nikola Tesla