The Dubrovnik event was a unique opportunity to join the Ericsson crew members on board the racing boat that participated in the Volvo Ocean Race 2005-06 which is the world's most demanding international sailing event. The event Ericsson Sailing Tour 2008 - A Multimedia Experience was set within the framework of the Volvo Ocean Race 2008-09 that starts in Alicante, Spain in October 2008. Ericsson boat that will participate in the Volvo Ocean Race 2008-09 was named Ericsson 3 during the World Mobile Congress held in Barcelona earlier this year by Gordana Kovačević, president of Ericsson Nikola Tesla.
Dubrovnik was one of the stops on the Ericsson Sailing Tour 2008 which continues in other two Central European locations: Portorož, Slovenia between April 22 and April 24 and Sopot, Poland between June 16 and June 20.
Gordana Kovačević, Ericsson Nikola Tesla president comments the scope of the event:
The Ericsson Sailing Tour 2008 was an occasion aimed at inspiring our customers on how to grow their business in the multimedia domain. Today the media, Internet and telecom industries are coming together to form a new 'eco-system' with significant opportunities for different stakeholders. Consumers gain easy access to a diverse array of services, media providers have the opportunity to supply new content and infrastructure providers contribute differentiated and revenue-generating offerings. We are now facing the key challenge - finding our place in this new 'eco-system'.
Featuring the communications advantages provided today by multimedia the event aimed at making operators aware that they need to expand their service value chain beyond voice in order to remain in focus of their users. Today the consumer power in the ICT industry dictates the market trends that operators and providers of communications services need to respect. An opportunity is today opened for a business growth by a converging information, communications and media industries, which forms the originating platform for multimedia. Ericsson has therefore broadened its portfolio to act as an enabler of new multimedia revenue-generating services and applications. With multimedia emphasized as one of its strategic focus areas Ericsson increased its sales in this segment by 14% in last year in comparison to 2006. Ericsson has a strong position in several multimedia areas - mobile platforms, service delivery platforms, and charging are all showing strong growth with healthy margins. IPTV, IMS and messaging are areas in which we are making significant investments. Furthermore, the relationship with Sony Ericsson provides a foundation for a strong business going forward.
Ericsson's multimedia strategy applies to the enterprise market as well, with unified communications (i.e. across PCs, phones and mobile devices), IP based private branch exchanges and centrex solutions for operators serving the enterprise market.
Presentations of Ericsson's vision of business opportunities created by multimedia within the scope of the event Ericsson Sailing Tour 2008 - A Multimedia Experience put into focus the fact that today's technologies enable communication at any place and at any time.
Company Communication of Ericsson Nikola Tesla
