The awarded design consists of pure white paper surface with hidden visual messages the presence of which can be detected by means of noticeable numbers. Messages were hidden by using special typography and colors visible under UV light only and for that reason a small UV pencil flashlight attached to the Report should be used for reading. The illuminated messages should also remind of the visionary Nikola Tesla as a constant source of inspiration for the entire company. The general character of the printed matter is solely typographic, without illustrations or photos.
ED Awards is a pan-European institution awarding the best achievements in the field of graphic design, illustration and multimedia. It collaborates with 12 most influential European visual communication magazines whose representatives are members of the Award Committee.
