Ericsson's high-tech Truck Road Show 2009 has arrived in Zagreb and is now on company premises. A number of presentations will be held in Ericsson Nikola Tesla on October 13 – 14 for our key customers and business partners. The Long Term Evolution (LTE), the fourth generation of mobile technology with extremely high data rates and also other latest developments are represented in demos.

The new-generation innovative services, the latest mobile broadband and the latest generation of TV services are some of the topics discussed on Ericsson Truck. New communication features offer to operators the possibility for long-term planning of their users’ future needs. Ericsson is to present sustainable solutions and alternatives that increase efficiency, reduce operating costs and also develop new opportunities and add new revenue streams.

However, it is not only about meeting current challenges; presentations will give insight into what life may look like in 2020 with Ericsson's solutions designed for the future needs of operators and their users. Ericsson closely watches and analyses the needs of end users through many research projects carried out within the Ericsson Consumer & Enterprise Lab; they should enable him to offer the right solutions and to support operators in their sustainable business. Announced new business models, energy efficiency and future-oriented services aroused the curiosity and attention of the visitors.

 
Communication Ericsson Nikola Tesla