Croatian Association for Public Relations gave annual awards Grand PRix 2010, at its 11th Conference. In the Public relations category, in business sector for large companies, our company was awarded for the project “Celebration of Ericsson Nikola Tesla 60th anniversary“.

The company was awarded for the complex communications project that was realized on the occasion of the 60th anniversary of the successful business operations. The project consisted of a number of activities during the year, realized through five sub-projects: a company monograph publishing, Ericsson Truck Roadshow, exhibition on the 60th anniversary in ETK gallery, the central celebration of the company 60th anniversary and the celebration for retired employees. In the realization of the innovative contents the following instruments were used: monograph editing and film shooting, holograms, billboards, interviews, PR materials, announcements exhibition catalogue, promotional DVD, Internet and Intranet mini-sites. By applying of the integrated marketing communications towards all interested parties, the project aims were reached, with an excellent ration of invested and realized.  The result of the project was strengthening of Ericsson Nikola Tesla position, brand strengthening and stressing the leadership in technology. The given project meant the satisfaction to all parties involved, and considerable presence in public.