The Superbrands, which was founded in London in 1995, is an independent arbiter on branding. The Superbrands organization operates in 86 countries around the world. In each country that it operates, it aims to identify brands that perform above and beyond other brands within their respective markets. To facilitate this, each country has an independent and voluntary council, which has 65 members and is made up of notable businessmen and branding and marketing experts from Croatian news organizations, agencies, local and international companies, universities and professional organizations. In addition to the Superbrands Council members’ votes, the opinion of 23 thousands of consumers has been taken into account.
All Superbrands are invited to actively use their status and capitalize on it by using the Superbrands Croatia 2010 award sign.
Ericsson Nikola Tesla, Company Communications
