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Ericsson Sailing Tour 2008 
A Multimedia Experience

Bridging the time and space gaps


Presentations of Ericsson's vision of business opportunities created by multimedia within the scope of the event Ericsson Sailing Tour 2008 - A Multimedia Experience put into focus the fact that today's technologies enable communication at any place and at any time.


Multimedia presentations and demos within the framework of the event have been delivered by Ericsson Nikola Tesla's experts: Boris Drilo, director Innovation, Marketing & Portfolio Management and Mario Ravić, strategic marketing manager.

 

"I am very pleased to have this opportunity to meet our regional customers in beautiful Dubrovnik and to present to them the feel of Ericsson's multimedia solutions. I hope we will be able to communicate to our guests the exciting business opportunities opened by today's multimedia and make them sure that Ericsson can support them in utilizing this chance for business growth", comments Boris Drilo.

 

Mario Ravić says: "Within the scope of this event we offer to our guests a journey through a day in the life of a digital native - a term we use for people who have grown up with digital technology. Today in their early 20s, they are motivated by other things than previous generations and have gathered a media and communication experience far beyond ours. Blurring the boundaries between work and private life, they are tomorrow's most powerful media consumers and professionals. They represent a major shift in user behavior that opens major business opportunities. We better get to know them."

 

According to the program among the today's guests on the event are the representatives of the Croatian media. Boris and Mario are ready to send the messages about the quality of Ericsson's multimedia solution to the public, and Ericsson's skipper has "ordered" favorable winds.

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